PBS Kids

PROBLEM: Develop a new and refreshed re-brand for PBS Kids network identity, to forge a lasting bond with their audience through various promo animations.

SOLUTION: This re-brand is designed to demonstrate the core beliefs of the network through interchangeable geometric shapes; elements that continually change and build upon each other as they move across the screen. The sophisticated color palette not just captivates the younger audience but provides a pleasant yet enjoyable experiences to the parents. Simple, fun, and bubbly san-serif fonts invite the viewers into the overall design. All elements together will aim to expand minds, ignite curiosity, and help children empower their imagination of the world as they continue to grow.