Pampers 

PROBLEM: Develop an animation/commercial promoting the Pampers brand through a new brand story that expresses the trusted reputation of the product.

SOLUTION: Created a brand essence about love, sleep, and play. Love is the main component of this story; which is the concept of the journey. Traveling through the clouds, kinetic typography will describe multiple elements that go beyond, being just a diaper. Moving illustrations of babies float up or drift into the scene. The typography will explain the need for a happy and healthy baby, indicating that if you love your child, only the best diaper should be decided.