Hasbro

PROBLEM: An outdated identity which doesn't match across all Hasbro's multiple platforms. With so many businesses fighting for visibility and relevance in today's overcrowded market, it's important to have a brand that stand out above the competition. An often overlooked strategy to remaining competitive in today's market is refreshing or updating a company mark.

SOLUTION: Develop a more fresh and modern identity and a design language that is distinctive and memorable. The new identity would help impact the future of Hasbro, while accompanying the core values and child development that the company strives to continuously improve. It has the power to enhance sales and marketing communications by demonstrating how Hasbro has enhanced over the many years, bringing a very recognizable but slightly outdated logo to a new refreshed and modern look and building upon the brand structure that is already known and loved.